RED NEVER FOLLOWS

20TH ANNIVERSARY CAMPAIGN OF HUGO | HUGO BOSS

client: Hugo Boss AG

art direction: Steffen Seeger

agency: Platoon Cultural Development

 

facts:

global campaign Red Never Follows - 2013

creation of the key visual - the brands history as a red curved path

opening at Saatchi Gallery | London - pop up show with 20 international artists

individualized story lines - interaction at store events across Europe

presentation in show windows worldwide

fragrance RED promotion and accessories