ART DIRECTION | HUGO- HUGO BOSS | RED NEVER FOLLOWS CAMPAIGN

key visual & live performances

client: Hugo Boss AG

art direction: Steffen Seeger

creative direction: Platoon Cultural Development

 

facts:

global 20th anniversary campaign Red Never Follows - 2013

creation of the key visual - the brands history as a red curved path

kick off at Saatchi Gallery | London - pop up show with 20 international artists

interaction at store events across Europe - individualized story lines

presentation in show windows worldwide

fragrance RED promotion and accessories